Gift Cards
Every major brand. One catalog.
Gift cards are one of the highest-margin, highest-velocity items a retailer can stock. CellPay's platform gives your store access to a curated catalog of top national brands — digital and physical, activated at the register.
Overview
How it works on the rail.
Customers can buy gift cards for the biggest national brands right at your register — either as a physical card off the rack or as a digital code delivered by SMS. Activation happens in real time when the customer pays, so cards are never live before checkout.
What you get
- Physical gift card racks with full merchandising support
- Digital gift cards delivered by SMS or email at activation
- Custom denomination and variable-load support
- Real-time activation and deactivation
- Full fraud and dispute handling on the CellPay platform
- Merchant commission on every card sold
Common Use Cases
Where gift cards shows up.
The Impulse Rack
Physical gift card rack near the register — highest-margin impulse purchase in a convenience store.
The Gift Send
Digital gift cards delivered by SMS, so the customer can give the gift instantly.
The Repeat Buyer
Customers using gift cards as a controlled-spending mechanism for online purchases or subscriptions.