Company
Built for the people the system forgot.
CellPay was founded in 2016 to build regulated financial infrastructure for America's underserved communities — the cash-first, the immigrant, the unbanked. A decade later, we run one of the country's largest retail financial platforms.
What We Believe
A few things we hold as
operating truths.
We built CellPay because the industry's default assumptions about who deserves modern financial products were wrong. Ten years in, these are the beliefs that still guide the way we build.
- Cash-first isn't a phase — for millions of Americans, it's the way life works. Financial infrastructure should meet them there.
- Regulated is not a burden — it's a moat. We invested in state money-transmission and compliance from day one.
- Retailers are financial front-lines. A well-run bodega serves more people in a day than a bank branch does in a week.
- The best distribution channel isn't an app — it's a counter. We build for the counter first, and then extend to digital.
Leadership
The team running the rail.
Parvez Jasani
Founder & CEO
Serial entrepreneur with 15+ years building fintech infrastructure for underserved markets.
John Lim
Chief Operating Officer
Operations expert scaling payment networks across retail locations.
Saurabh Goel
Chief Technology Officer
Technology leader building secure, scalable payment infrastructure and APIs.
Maulik Parikh
Chief Digital Officer
Digital executive specializing in scaling businesses across Telecom, Fintech, and E-Commerce.
Zulie Jasani
Fraud Detection Strategy Executive
15+ years leading fraud detection in telecommunications, strengthening financial integrity.
Jorge Gonzalez
Director of Business Development
Partnership expert expanding CellPay's retail network nationwide.
Feroze Lalani
Operations Manager
Operations specialist ensuring seamless service delivery across all locations.
In the Press
Featured by Texas Capital Bank.
Trusted at Middle Market scale.
“Texas Capital brought an unparalleled level of commitment and expertise to our business. They provided a customized solution that transformed our operations, fueling our growth from $100 million to $300 million in revenue.”
“Like us, Texas Capital Bank never says no. They take the time to understand your challenges and build solutions from the ground up. When we needed a custom API, they didn't just tweak something off the shelf — they developed an entirely new platform.”